As an entrepreneur, you’ve worked hard and taken risks to succeed. As with all successful businesses, you recognise the importance of understanding the marketplace and catering for the customers needs.

To realise the maximum value for your hard work you need a similar approach:

• present your credentials professionally
• research the market for buyers
• negotiate effectively
• conclude the deal.

With nearly 20 years’ experience in the sale of privately owned businesses in the £5 million to £100 million valuation range, Fusion will ensure your company realises the potential it deserves.

The importance and complexity of the sale process can place an intolerable strain on the seller. With an eye taken ‘off the ball’, your business can suffer. Fusion will orchestrate an efficient and professional process, minimising the strain and maximising the potential. The Fusion team offers:

• A proven methodology for the sale process accepted by the key purchasers.
• A confidential approach to the market that, if requested, does not indicate a ‘for sale’ situation.
• Immediate recognition by purchasers that the sale will be professionally run, realistically priced and likely to attract their rivals.
• A tried and tested presentation format of your credentials ensuring purchasers can easily assimilate key information and are therefore more likely to show an interest.
• Market intelligence, including an historic and current perspective on buyers’ purchasing strategy.
• A mix of both corporate finance and industry expertise that, combined, offer a unique appraisal of each business and identifies the best presentation and profile of the client’s business.
• A proprietary database of relevant acquiring companies in the UK, Europe and, as importantly, the United States.
• Ongoing dialogue with buyers who, if you approach them directly with a ‘for sale’ notice, are likely to devalue your business. Fusion will be aware of those companies most likely to show an immediate interest and with a concerted effort create a competitive auction process.
• A history of having studied hundreds of private company accounts and unearthing the true core profitability that any acquirer is seeking.
• A range of legal and accounting contacts, if required, to provide vital tax and structuring advice.
• A buffer between the vendor and the market place. In situations where all the buyers are familiar we will keep the process professional, protecting your interests and upping the ante.

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