The Fusion mergers and acquisition team has nearly 20 years of direct experience of transactions in the £5 million to £100 million valuation range and has direct sector specialisation unmatched by any mainstream corporate finance team at a merchant or investment bank.

As an alternative, and in many cases in addition, to your existing in-house corporate development team and your city banking adviser, Fusion offers:

• A detailed and specialist knowledge of your sector and an insight into how your division or subsidiary is perceived.
• An unrivalled knowledge of the performance of players in your sector, their chemistry and potential interest in deals of your size. While Fusion would not expect to look at a deal size over £200 million, we are ideally placed to know whom the international buyers will be for smaller deals and, unlike a major bank, will have direct contacts with the decision-makers at these companies.
• The ability to approach the market without appearing ‘in play’. Many corporates worry about the potential impact on staff morale and their share price from a leak of any sale discussion. Fusion is adept at presenting assets as available and not ‘for sale’. With our constant tracking and ongoing relations with buyers, we know who the likely purchasers will be and consequently will not leak news of a sale to the press unless the seller insists. Confidentiality constitutes a key part of our strategy.
• Experience in handling the delicate balance between an MBO team and the trade sale route, an issue that often arises in the larger divestiture work where the size of the division attracts institutions and other MBI candidates.
• If required, a mix of corporate finance and ex- industry personnel to advise on the corporate divestiture strategy. Fusion has developed its Holistic Review product (see Fusion Advisory) to provide strategic advice at this level.
• Immediate recognition by purchasers that this will be a professionally run sales exercise. This helps to add value to any offers purchasers make as they assume Fusion will not only know the right pricing, but also have contacted their rivals in the market. In some cases, this can lead to pre-emptive premium offers.
• Most corporates are fully aware of the requirement for detailed documentation and quality legal and accounting advice, but Fusion will help co-ordinate and brief other advisers as required.

Please refer to the sales process for a review of our tried and tested sales methodology.

There is nothing more embarrassing for a corporate than a failed public divestiture – Fusion will work with you to help make sure this doesn’t happen.

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